January 29th, 2016
I became acquainted with Sheila Otieno-Osanya just four short years ago. Her consulting company The Spa People was gaining momentum and a fine reputation as she transformed many upscale award winning spas in Africa. Read the rest of this entry »
January 26th, 2016
In bench-marking studies from the past year, the average retail revenues at Five-Star hotel spas ranged from 3% to 10%. It’s a shame because with retail profit margins higher than services, they have the potential to represent 20-35% of the overall revenue earnings. Read the rest of this entry »
January 17th, 2016
A prospective client, the manager at an iconic Five-Star hotel spa in the Maldives told me that she lives on pins and needles every year because her staff is extremely weak at selling retail products.
When I asked how she explains her revenue numbers to senior management, she said “I only do an end of year reporting. We have a very rich client who flies in on his plane from the UAE each December. He brings his entire family and they purchase everything on our shelves.”
I didn’t know whether to laugh or cry. Yet how many of us go to work each day with fingers crossed hoping for sales? When I first started out 19 years ago, that’s exactly what I was doing.
Well, there’s no need to be on pins and needles any longer.
Nineteen year of experience working with managers and therapists has gone into creating my training. I’ve partnered with Spa Standard to bring you a package that is highly affordable, convenient to your busy schedule and language friendly. Most importantly, it will turn your team’s retail sales around quickly. Check it out here>> http://bit.ly/1U1JBWh
January 13th, 2016
Despite the proliferation of introverts in the industry, old school methods of training are still being used in spas around the globe! This may be due in part because hospitality companies don’t often conduct personality assessments for their employees.
However, those of us who work in spas know that the serene atmosphere and mellow vibe tends to attract a more laid back soft spoken kind of person.
In the case of sales training, 99% of programs are designed for extroverts. Read the rest of this entry »
December 16th, 2015
We’ve talked extensively about the critical need to increase entrepreneurship and re-circulate monies directly within the Black community. One company that is taking a stylish approach to making this happen is Dapper Black Box, based in the Midwest US. What founder Aaron Barnes has done is merge convenience, style and consciousness through a subscription service targeted at Black men.
For $28/month, subscribers receive 3-4 dapper accessories and toiletries (up to $70 value) from Black owned brands.
The focus on Black owned brands doubly targets men who care about how they look and where they spend their money.
“We understand that men have several options to choose from when ordering a subscription box,” said Barnes. “However, we feel that our mission and product quality caters to a specific audience that has been underserved by existing alternatives.”
Proof is that existing box services like Birchbox, SprezzaBox and others don’t target the Black community at all, and certainly not the Black male demographic.
Dapper Black Box
Photo SOURCE Dapper Black Box | Jon Michael Bennett Photography
In addition, since subscribers can expect a tie, socks, a pocket square, a lapel flower, or personal care item in every month’s box, they are continually refreshing their style and “dapper” appearance. This presents a refreshing contrast to the over-emphasis on saggin’ pants, athletic gear and skinny jeans.
Further Dapper Black Box has an objective to partner with as many Black-owned businesses as possible. This will help keep the product mix fresh, unique and provide additional exposure for entrepreneurs who have a difficult time accessing traditional channels of distribution.
Barnes has relied on social media as the primary marketing vehicle. This is where the target audience lives and sites like Facebook, Instagram and LinkedIn are also friendly to visuals including pictures and video.
The company launched in August and has already started to create a backorder for some months. To learn more about the company find them on social media or visit their website at dapperblackbox.com.
December 9th, 2015
Looking for a great keynote speaker, presenter or panelist for your next event?
You’ve come to the right place.
NORM BOND is widely recognized as an international authority on sales, hospitality digital marketing, corporate diversity and multicultural issues. He authored the global eBook bestseller, Make Money Online with Holiday Marketing and Web Traffic Decoded, a highly popular eBook that is available on Amazon, Vook and other distributors. He currently resides in Bangkok, Thailand.
Called one of “The Most Powerful Influencers to Follow In Social Media“, he created NORMBOND & Associates as a strategic marketing and consulting firm.
A frequent media guest Bond has been interviewed and appeared on CNN, Reuters, FOX News, National Public Radio (NPR), Business Week, Black Enterprise Magazine, The Philadelphia Inquirer, The Philadelphia Daily News, Inc. Magazine, The Michael Baisden Show and many other broadcast media.
His specific marketing experience includes broadcast media, print, radio, electronic communications and live events. He has conceptualized and produced corporate and promotional videos, customized DVD’s, and other digital media products.
Click HERE to read why Norm should speak at your next event.
October 18th, 2015
October begins a period when some retailers make as much as 30% of their yearly sales numbers. Last year 7.4 billion dollars was spent on Halloween followed by Thanksgiving and Black Friday which generated over 2.5 billion in revenue. According to Forrester Research, retail e-commerce numbers approached 130 billion across the U.S and Europe.
To gain insight on how savvy entrepreneurs could make this lucrative period work for them, I decided to talk to Norm Bond, author of Make Money Online with Holiday Marketing. Read the rest of this entry »
October 17th, 2015
As reported by Skin Inc magazine, The International Spa Association (ISPA) released its annual 2015 U.S. Spa Industry Study yesterday, covering details about the industry’s growth statistics, a picture of U.S. spa facilities and treatments, and a profile of the spa industry. Read the rest of this entry »