This week I’m getting a bit more political because I’m tired of the snow and lousy weather and my patience is short for everything with the exception of my clients, whom I absolutely adore.
Anyway I have been keeping up with the conference in Dubai and I find it funny how again the main topic of conversation is retail training and how to generate more consumer business. This was the same topic last year. As an international crossroad and boom town, the spa decision makers in the UAE should be all over multicultural skin care training. It should be “Best Practice”. If you want to generate more repeat business, provide a stellar experience to everyone no matter what color they are. The first step of selling is engagement. If you don’t understand the skin you are treating your retail recommendations will be hit or miss. This does not make for repeat business. It’s not complicated.
In another room but definitely in the same house, this blog came to my attention. http://bit.ly/1greCPw
Social Media Marketing World 2014 is having a conference in San Diego. Here is the lineup of speakers; are we back in the fifties?
A new study by Pew has revealed that African Americans are the top users of social media and the level of expertise is
astounding. Patrice Yursik of @Afrobella, Norm Bond of @normbond and Juntae Delane of @JuntaeDeLane particularly
standout for me as masters of outreach.
I’m wondering if the sponsors of this event, namely IBM, Wal-Mart, Whole Foods, Cox Communications, Dunkin’ Donuts, Hershey’s, AMC Theaters, LinkedIn, Boston Celtics, Intuit, Century 21, Autodesk, SAP, Citrix, Marriott, Qualcomm, Hilton, Aetna, Experian, Discover, Oracle, Exact Target, Tyson Foods, Adobe and Kelly Services have connected the dots enough to realize the message they are inadvertently sending out to their multicultural consumers?
Linda Harding Bond is President of Moontide Consulting and specializes in operational readiness for the multicultural market. She is the author of The New Esthy Handbook: An Essential Guide for Novice or Nervous Estheticians. www.Lindatheskindiva.com