Social media and news outlets are bringing us closer together minute by minute. Air travel is faster and more frequent; few areas of the world can’t be accessed within 24 hours. Opportunities to conduct business with a global clientele are increasing exponentially. So what can therapists do to help build a brand which attracts and maintains the attention of a treatment lovers from around the world? What’s guaranteed to work every time and garner rave review on social media? Check this out-
Smile. A smile is a universal welcoming signal that crosses all boundaries and immediately puts your client at ease. Engaging with the guest is mandatory and serves to benefit the therapist as well so make sure that the charm is dialed on high.
Interview your client. Use that intake form to begin your conversation. Everyone’s situation and reason for visiting the spa is different. Give men the same time and respect for discussion as women, their needs are often just as pressing.You can’t assume anything, ask questions and listen well.
Don’t categorize your clients. When it comes to skin care having knowledge of the Fitzpatrick Classification Scale is not enough. Multi ethnicity is everywhere and creates some very interesting characteristics that probably weren’t covered at your skin care academy. Ask questions, information gather to provide a stellar service.
Make the client comfortable. People come in all shapes and sizes. Have a plan in case a plus sized or small person walks into your spa. Be sensitive to the hairstyles of your clients. If she has a lot of hair offer her two headbands rather than one. Don’t assume that the hair is all hers. Ask if its ok before you plunge your hands into her mane to perform a head massage. If you are working on a bald man give his head some love too. It’s exposed to the sun and needs care.
Cleanse, remove and check. When I worked as a makeup artist for a spa, I would frequently have to remove leftover makeup on my client’s neck or traces of masque from their nostrils, post facial. If a man has facial hair, masque may cling to his face. Check your clients in the daylight before sending them back out in public. They’ll appreciate your attentiveness.
Use your loupe. Don’t trust your lying eyes. Examine the skin closely under a loupe and report your findings to your client.
Be gentle. You will never go wrong if you treat the skin with respect. Also, there is a commonly held belief that the darker the skin tone, the more aggressive products can be. The opposite is true. Here’s the rule of thumb: If you are causing pain to your client, you are probably causing damage. This will get your name on TripAdvisor and not in a good way.
Avoid extractions. A good rule of thumb is to focus on providing clients with skin that is polished, luminous and smooth to the touch. No one on vacation wants their skin to look damaged. If your client returns to you often you can then focus on in-depth cleaning and extractions.
Make Product Recommendations Almost no one travels a distance and gets a treatment to not take a product home with them. If you have a product that you really believe in or that worked incredibly well, share the knowledge with your client. Recommend that they buy another for gifting, especially if it’s unique to your spa.
Make Care Recommendations One of the ways to show true interest in your client is a final written recommendation for body and skin treatments once they return home. Create a three month schedule for them to follow, include a sentiment thanking them for visiting the spa. Send it to their email address. They will appreciate the reminder to take care of themselves and likely follow your expert advice.